Amy Lane 

Amy is responsible for the marketing direction and marketing materials for BASIS Architecture. She came to the office with a broad spectrum of experience in sales and marketing. Her marketing experience started with print media, where she rose from the classifieds department to Advertising Manager in just two years. Amy also worked with a specialty marketing firm coordinating projects with clients such as Robert Mondavi Wines, and supporting projects with other clients such as Budweiser and E-trade. In addition, she also worked in broadcast media in sales with a strong hand in the creative direction of the advertisements of her clients. During her tenure there, she produced the highest sales volume in the company's history. Amy also provides marketing consulting services under newly formed BASIS Marketing, Inc. Services offered include marketing direction, creation and execution of advertising campaigns, design and production of print materials and logo design. Amy earned her B.A. in Psychology and B.S. in Business Administration with an emphasis in Human Resources and Marketing from the University of Colorado in 1993. She and her husband, Steve, moved to Estes Park in 1998 where shortly thereafter Steve formed BASIS Architecture. Her public service includes: member and treasurer of Quota Club, a business woman's non-profit, board member or Habitat for Humanity of Estes Valley and coordinating a joint fundraiser for Families for Estes and Lifelong Learning of Estes Valley preschool and primary school. She enjoys running, hiking and skiing into the summer on the many snowfields of Rocky Mountain National Park.